fabuloso

Organic Social under new brand guidelines for @fabulosobrand that resulted in:

• +188.6% increase in TikTok followers

• +215% increase in TikTok engagement rate for an average engagement rate of 6.7%

• +47.8% increase in Instagram followers (double the competitive average of 24%)

• +183% increase in Instagram Reels engagement rate for an average engagement rate of 4.24%

• +3.3% increase in Instagram Static engagement rate for an average engagement rate of 14.15%

• A Fabuloso Watermelon launch with no paid media that reached 2.2M people with 61.8k engagements, earned a 19K bump in followers, and sold out the product completely in 4 days on Amazon.