spring break reality check

We've already broken up with spring breakers, but just in case they didn't get the message we’re reminding them that not even the closest friend group is immune to the chaos and drama Miami Beach’s rules & restrictions will bring! We’re giving spring breakers a reality check in an entertaining format they love (while also putting my love for trashy reality tv to good use).

Phase 1: Teaser

Phase 2: Reveal

Phase 3: Sustain

@springbreakrealitycheck (where work meets passion project)

Agency: VML Miami

Director/ Story Producer: Jackie Robbins

Production: Altered LA

CD: Jason Deja & Andres Schiling

Copywriter/Creative: Stephanie Blackham

Art Director/Creative: Emma Higbee

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breaking up with spring break